Bored with the cutesy items you see in the kids department? Here comes another women's contemporary brand to the rescue. Vince, the casual-cool brand you turn to second-skin separates with a hint of Downtown cool, will debut their children's collection for Fall 2014.
The Vince Kids line displays the same relaxed, modern aesthetic us mom's love in the women's collection. Expect Vince's best-selling cashmere sweaters, Scuba Leather Jacket and Jogger Pants for girls. For boys, the 3-in-1 Jacket is going to be your best friend from an economical and practical perspective. Like, those days when it's cold and windy one minute and the next it rains or the sun begins to burn. I had that, yesterday, with my daughter. My mother describes these outings as "costume adjustment days". I went to the park with a thin knit hat, a floppy linen hat, a quilted Ralph Lauren coat and a Ralph Lauren trench. Madness!.
Back to Vince.
Designed for children ages 4-14 (which is why Ilana Rose is not modeling in this post), the collection features a palette of heather gray and coastal navy, with hints of imperial purple, raspberry and horizon blue. This brand is for the child who wants a bit of edge. Listen to what they want and guide them into a style routine. It's our jobs as moms to ensure our kids are healthy, happy and well dresses from head to toe! Style is an extension of personality, so let your kids experiment, as you give a helping hand.
Retail range for girls will be $24 - $598, boys $34 - $398. The collection will be available in June at national retailers including Saks Fifth Avenue and Nordstrom, as well as Vince.com.
Now, can we talk about Vince Baby? I already have an eager model ready for the campaign.