Tuesday, October 8, 2013

P2 Fashion: 1:Face Watch Supports Breast Cancer Awareness Month

When October starts, it's impossible to avoid magazine articles, blog posts and TV segments promoting pink products that promote charities associated with Breast Cancer Awareness Month. Small and mega brands all clamor to support this cause, and, let's face it, hope to catch a little of the media buzz associated with it. I'm not knocking the business strategy or negating that motives aside, the end result is what counts. 

That being said, after a decade of being part of the machine that pushes pink products, this year, I've decide to only promote BCA merchandise that's: a) really cool b) donates 60% or more to a charity and/or c) has a meaningful/personal story.

1:Face Watch is a really simple concept with a sizable impact. Buy a watch, and watch change happen. Currently, they have seven different styles, each associated with it's own charity. The dark pink watch supports the National Breast Cancer Foundation, an organization committed to early detection and awareness. For every nine watches sold, one woman gets a much needed mammogram. Know exactly how the money is being spent makes me feel better about the purchase. The tempered glass screen watches retail for $40.   

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