|This is my everyday face which takes less than 2 minutes. |
If you can't find 2 minutes for yourself, we need to talk!
1. Tightline Full Lash Length Mascara Primer
2. Eyelift in a Tube
3. Airbrush blush stain, Sweet Cheeks
4. Feel The Moment anti-aging primer serum
IT (Innovative Technology) Cosmetics, rocks my world because it actually delivers everything that is promised on the packaging. The proof was when, in typical "use whatever makeup you have" style, I grabbed the IT cosmetics items I received the previous day at a press preview, put on my face, and flew to London for a romantic weekend getaway. After not reapplying makeup for about 14+ hours, I woke up looking fresh, not flaky. For the next four days I marveled at the quality of the Buy Buy under eye concealer, the lip/cheek stain (which saves so much time) and the Your Skin But Better CC+ Cream in light.
The beauty of IT Cosmetics is that the owner, Jamie Kern Lima, works with plastic surgeons to create products that have anti-aging components, so you're looking beautiful today while thinking about tomorrow. Also, unlike most beauty brands, IT doesn't churn out dozens of new products. If it's not right, it's not coming out.
Speaking of NEW products, they just launched two new products which are already part of my everyday routine: Feel the Moment serum and Eyelift in a Tube.
Feel The Moment is an anti-aging, hydrating serum that's like a spa in a box. Using just a mini drop - a VERY small amount - I put this on in a circular motion (which stimulates the skin) over my Naturapathica Calendula Essnetial Hydrating Cream every morning which locks in the moisturizer and creates o poreless, airbrushed skin effect. The smell of the jojoba is soothing and a great way for me to have a "meaningful me moment" before I go on to take care of everyone else in my world! A minute or two after application, I apply my at-home/casual face or my TV face (see above). $38
|IT Cosmetics, Feel The Moment anti-aging primer serum|
|IT Cosmetics, Eyelift in a Tube|
|Tightline Full Lash Length Mascara Primer is now waterproof (doubles as |
eyeliner when in a time crunch!) ;
Your Skin But Better CC+ Cream just a smidgen for the whole face
and you'll be transformed, transported and transfixed by your beauty