When
news broke, yesterday, that T.J.Maxx quietly launched online shopping, I shed a
tear. Could it be that my beloved off-price retailer of choice was now going to
not only distract me on the way home, but also provide an e-commerce destination
that is destined to keep me away from my daily to-dos? So, I called up my gals
over in Framingham, MA to get the 411. Here’s my exclusive interview with Doreen Thompson
Vice President, Corporate Communications.
Pamela
Pekerman: How often do you plan to update merchandise online?
Doreen
Thompson: Just like shopping our stores, new finds arrive almost daily, so make
sure to shop tjmaxx.com and your favorite store for the best selection.
PP:
You don’t have to tell me twice. I’ve already placed over $1200 in my shopping
cart.
DT:
That’s amazing.
PP: Amazingly addictive! I can’t wait to see how this site evolved. Speaking of
which, do you plan to add flash sales, a happy hour special, in the future?
DT:
From time to time, we do plan to offer unique or limited time only product
offerings that will be featured as a MaxxFlash.
PP: What about adding editorial/video/other content to guide online shoppers?
DT:
Although we do not offer this feature on our site today, we will continue to
evaluate and test new features and functionality over time.
Ladies,
maxxinistas, get your clicking fingers ready for the shopping experience of
your life. You’ll have to be fast if you want to beat me to these amazing
designer deals. See below for items I just scored. For all my clients reading
this, please note: if I’m avoiding your calls it’s because I’m doing serious shopping damage. I’ll call you back after I check out.
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| P2 Fashion - T.J.Maxx launches e-commerce & I go to town ... (clockwise from top left: DVF, Notte by Marchesa, DVF, Sachin + Bibi, Rachel Zoe, JOIE |
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